Women fighting breast cancer who have undergone breast surgery come out strengthened by their experiences. Amoena not only makes products such as comfortable bras and breast forms for these fearless women—they offer support through numerous educational programs and charitable partnerships.

We launched Amoena's message by wrapping their product in this eye-catching promotional packaging. Celebrating these courageous women, we named the promotion "Dare to be a Diva" featuring Renee Davis—breast cancer survivor, model, spokesperson—the ultimate Diva. We embellished the package with gold tone-on-tone lace and tied it all up with a coral satin ribbon and dangling pendant.



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