Tough as nails farmers who work hard on the land and love it. These are the rugged everyday people farming crops for the world. And Massey Ferguson has the tractors to do the job. We used gritty sepia tone images to give these ads a down-to-earth quality, the perfect backdrop for a splash of Massey Ferguson red. The Crafton Group writers did a knock-out job of boiling down the essence of what makes these tractors both innovative and capable!

These Massey Ferguson ads were designed with the wonderful creative team at The Crafton Group.