The identity for Intrinsic Design was the result of a long and thorough design process. The logo—with its essential letter forms—has the effect of being so naturally perceived it needs no explaining. The stationery shows off a wonderfully shocking contrast between crisp white and electric green. The blind debossed logo further enhances the intrinsic nature of itself and gives the subtle impression of going within to discover the true and authentic design solution. The logo, revealed upside-down or backwards by lifting the flap, is a reminder that Intrinsic Design works on each client's design problems with inside-out thoroughness.

Printed on Mohawk Via linen paper, the Intrinsic stationery was chosen by Mohawk to be used as a field sample. Mohawk called it "not your grandfather's stationery." Well said!